GPS-stalking A Customer for a Prize

Privacy and Surveillance

GPS-stalking A Customer for a Prize

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In one of the oddest, if not the coolest, promo in the world, a detergent company from Brazil has decided to put on GPS devices on certain boxes of their products. No, this is not to locate shoplifters in case they run with the detergent box from the grocery without paying.

The GPS is actually to help locate the detergent company's surveillance team to track down the lucky customer. Lucky, because those who picked up the detergent box with a GPS inside will be followed right when they went out of the store and then to your house.

So if you're living in Brazil and you had just bought an Omo detergent, an arm of Unilever, don't be surprise when a detective-like persona knocks in front of your door and suddenly brings out a check and an accommodation ticket to the cinemas.

The GPS team of the agency running the promotion for the detergent company has said that they are as fast as lightning when it comes to tracking down lucky customers. Fernando Figueiredo, president of the marketing agency responsible for this entertainment, tsaid that his GPS-supported teams "may get to your house as soon as you do."

Now don't panic if you think your car is being followed. They have your prizes with them.

Are we seeing the future of GPS tracking being use legally for stalking?

You can talk about... GPS-stalking A Customer for a Prize

Tags: • tracking • grocery • surveillance • gps tracking • marketing agency • gps devices • stalking • gps •

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